The story of xVIJA originates from writer and author xVALORIAN. His grandmother’s name was Vija, which is derived from the flower Vijolīte. In English, this translates to the flower Violet. On Midsummer Day in 2024, the first flower was planted to cultivate the most beautiful garden in honor of xVALORIAN’s grandmother.

While xVIJA Coffee offers a selection of delicious coffees, xVALORIAN is also developing the magazine xVIJA.iD, in addition to writing and publishing books.